Self Service magazine is a Paris based bi-annual fashion magazine founded in 1994 by Suzanne Koller and Ezra Petronio. The publication was borne out of the ‘Work in Progress’ studio, a self styled ‘visual laboratory of advertising design’ founded in 1993. Kroller and Petronio subsequently launched Self Service magazine from this base as their platform for experimentation with magazine protocol; stage-managing the photography, styling, writing, graphics, typography and layout design under the creative direction of ‘Work in Progress’.

Self Service is a reference for the fashion industry for more than 20 years and the first to discover and determine where fashion will go next. The success of Self Service has brought about a new and influential fashion establishment and has refined the look of fashion communication.

selfservicemagazine.com is the illustrated reference of timeless fashion. Launched in 2008, the website scrolls an online creative gallery for fashion passionates, industry professionals and opinion leaders.