blog page, flat slipdress draped on top, pushbutton
pushbutton lookbook collection ss 2019 photography: courtesy of pushbutton
PUSHBUTTON IS ONE OF SEOUL´S POPULAR STREETWEAR LABELS AND WAS FOUNDED BY FORMER K-POP STAR PARK SEUNG GUN IN 2003. UNLIKE MANY OF HIS CONTEMPORARIES, PARK DIDN’T FORMALLY STUDY FASHION AND ENTERED THE INDUSTRY BY WAY OF MUSIC. THE BRAND, NAMED AFTER A LINE IN MADONNA’S SONG ‘HOLLYWOOD’ IS KNOWN FOR ITS 80’S STYLE AND PLAYFUL SILHOUETTES.