Hermès call the ‘Brides de Gala’ their most celebrated carré, which was designed by Hugo Grygkar in 1957. It’s name is translated into ‘Bridles for the gala’. image on the right side is an ad campaign of 1957. 

photograph on the left side is from Hermès Spring Summer 2017 advertising campaign featuring Sofia Tesmenitskaya captured by fashion photographer Jackie Nickerson.