calvin klein ss17

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Calvin Klein ss17 'american classics' campaign
photography: willy vanderperre
styling: olivier rizzo

Warhol Museum in Pittsburgh

 

The Spring 2017 Calvin Klein campaign is a celebration of American classics, placing the archival denim, cotton tank top and quintessential men’s briefs in playful contrast and context with great works of three american artists from the second half of the 20th century, Richard Prince, Andy Warhol and Sterling Ruby. It is the first calvin klein campaign of raf simons as the brand's chief creative director, photographed and styled by long time collaborators Willy vanderperre and olivier rizzo, respectively. unlike campaign stars of the past who have ranged from Kate Moss to Kendall Jenner, the focus here is not the models at all but, instead, art. In most of the photographs the faces of the models are obscured, or directed away from the camera towards the backdrop of art, and the garments themselves are intentionally unremarkable.