Tunisian Jean Touitou founded paris based ready to wear brand A.P.C. in 1987. A.P.C. stands for Atelier de Production et de Creation and is known for its minimalistic designs, featuring clean lines and simple patterns. The fit of APC clothing derives from Touitou’s distaste for the loose-fitting clothes of his contemporaries.

In addition to the flagship store in Paris, stores can be found in Belgium, Germany, Japan, Great Brittain, Norway, USA, China and in Australia. 

photograph above is made by cococapitan, styling / art direction by Valerie Weill and Suzanne Koller