FORMED BY AN ANONYMOUS DESIGN CREW, THE SEOUL-BASED LABEL ADER ERROR WAS FIRST ESTABLISHED IN 2014. THE WORD ADER IS A PLAY ON PHONETICS, DRAWING ATTENTION TO OVERLOOKED AND NEAR-MISSED THINGS THAT ARE OFTEN CATEGORIZED AS ‘OTHER’. MINIMAL AND OVERSIZED SLIHOUETTES, OFTEN VINTAGE-HUED, ADER ERROR’S OFFBEAT FLAIR CAN BE LIKENED TO A MISHMASH OF FUNCTIONAL YET ECCENTRIC ITEMS IN COLOURFUL PALETTE.

ADER ERROR HAS TEAMED UP WITH I.T HONG KONG JANUARY 2018 TO LAUNCH ITS FIRST-EVER POP-UP STORE IN ASIA. FOR LAUNCH OF THIS TEMPORARY STORE ADER ERROR CREATED AN INSTALLATION IN COLLABORATION WITH I.T HONG KONG, ‘RE-PACKING & RE-SHAPING’.