blog page, child wearing adult clothes, a.w.a.k.e.
autumn winter 2018
photography: courtesy of a.w.a.k.e.
Founded by Russian-born and Belgian-raised Natalia Alaverdian, London-based label A.W.A.K.E stands for All Wonderful Adventures Kindle Enthusiasm. Natalia’s goal with A.W.A.K.E. is to propose a personal and distinct voice through clothing that balance conceptual, storytelling aspirations with commercial viability. Keynote designs are Natalia’s take on classic shirting, tailored coats, and dresses, each with an idiosyncratic quality underlined by a succession of very specific inspirational references of animals and characters from history, art and film. The major reference point and inspiration for all of the collections so far have been deviated from the Japanese art and culture.