‘For me, it’s a new approach to e-commerce. E-commerce sites can be very boring and ugly – and Jacquemus is not about that. So I wanted to bring something more playful and stronger as images, but at the same time I wanted to use them to sell clothes.’ 

above Simon Porte Jacquemus explained the idea behind the images of aw16 campaign at dazeddigital.com. photographer of the aw16 campaign is Theresa Marx,