Since founder Helmut Lang left the helmut lang brand never captured the same cache that it had the early aughts. the house’s first editor in residence isabella burley, former editor in chief of London’s Dazed & Confused has overseen everything from a digital redesign, a new logo, the introduction of ‘the artists series’ and a re edition series. she also tapped Shayne Oliver, founder of ‘Hood By Air’ to create the first collection for the brand’s new artist in residence program.

helmut lang seen by; the artist series is a year long program featuring 12 visual artist, selected by Isabella Burley. This project, inspired by HELMUT LANG’s legacy of artist collaborations, uncovers and re-contextualizes cult artworks as limited-edition posters, T-shirts and special products. Each month will focus on three works from each of the invited artists. The first collaboration will be released in October, 2017. The artists include: LEIGH LEDARE, CAROLEE SCHNEEMANN, BORIS MIKHAILOV, PETER HUJAR, WALTER PFEIFFER, KEIZO KITAJIMA, ADRIENNE SALINGER, MARTINE SYMS, MARK MORRISROE, PAUL MPAGI SEPUYA, ANDREW MIKSYS, AND CARRIE MAE WEEMS.

Photograps: presentation spring summer 2018, Helmut Lang seen by shane Oliver.
Photographer: Yannis Vlamos, Indigital.tv
Published by vogue.com