In order to achieve further attention, the designers of Bless decided to buy advertising space in carefully selected fashion magazines to promote a wig made of fur coats. The Polaroids show friends and clients including Cécile Bortoletti, a friend, photographer and filmmaker and one of Bless’ first ‘muses’. Photograph is published in ‘BLESS: celebrating 10 years of themelessness’ Nº 00 — Nº 29. 

Desiree Heiss and Ines Kaag started the label Bless after Patrick Scallon of maison martin Margiela spotted the N°00 Fur Wig ads in i-D magazine, and commissioned them for his AW 97 98.